Land Rover is collaborating with local cafes Strangers' Reunion and EGG STOP to bring breakfast to the Central Business District. A Land Rover Discovery will be parked at selected locations, with its spacious boot being used as the pop-up cafe setup, serving breakfast for a limited period on 21 and 26 September 2018.
Office workers will be in for a treat as Strangers' Reunion, known for their multi award-winning baristas, will be offering a mix of cold brews and hot coffee.
EGG STOP's freshly-made Turkey Bacon and Cheese sandwiches, conveniently packed to cater to those in the midst of the hustle and bustle of city life, will also be handed out.
"We're happy to partner Strangers' Reunion and EGG STOP for this mini pop-up cafe, to showcase the versatility of the seven-seater Land Rover Discovery. Land Rover has also been long associated with adventures and outdoor lifestyle like off-roading and camping. Some owners even make use of the boot and tailgate for picnic or just as a place to hang out in," Corinne Chua, General Manager, Jaguar Land Rover, Wearnes Automotive.
"We hope to inject some fun in the bustling city with the Land Rover Breakfast Stop."
"Besides being lifelong Land Rover fans ourselves, I think there's a lot of synergy between Land Rover and Strangers' Reunion. Strangers' Reunion relates very strongly to the go anywhere, can do attitude that Land Rover exudes," said Mervin Pang, Co-founder of Strangers' Reunion.
"EGG STOP, a brand that represents a lifestyle of youthfulness and fun, is proud to collaborate with Land Rover Singapore with our mouth-watering sandwiches. We believe in providing an enjoying experience for our EGG STOP sandwich lovers with each yummy bite, just like how Land Rover brings along the fun and adventures with its cars,", added Ahmad Adam, Co-founder of EGG STOP.
An exclusive Land Rover tote bag, packed with a decal and a 70th Anniversary Edition Land Rover magazine, will be given out onsite. Passersby are encouraged to share their breakfast experience on social media and hashtag #LandRoverBreakfastStop. For more details and updates on Land Rover's breakfast stop, follow @LandRoverSG on Instagram.
Article from sgCarMart: https://www.sgcarmart.com/news/article.php?AID=19863&GASRC=sgcm